About Jaded Palates for ICON
WHY WE MAKE WINE DIFFERENT
Isn't this what everyone says? You can take it with a grain of salt if you wish, but just know that we are incredibly careful about what we stock. We taste every single one of our wines, and don't put it on our shelves if we don't think it's good enough. That means we're highly selective: we don't believe in stocking 25 different Bordeaux or 13 different Marlborough Sauvignon Blancs and leave you to guess which one is best. We've done that hard work.
These days, people are drinking less. Sensible.
So make every last drop the best it can be.
This has often become synonymous with "cheap", but we'd like to take it back to the original meaning: finding the best ratio between price and quality. We keep our margins reasonable, which is why you'll never see us offering huge 25-50% discounts.
Just great value throughout the whole year.
One of our cornerstone beliefs is in showing off things you may not have seen before and broadening your wine horizons. Life is too short to horde and collect rare vintages of Burgundy and leave them in a cellar to age. We think it's more more fun and exciting to try that amazing Sangiovese from Australia, or Ribolla from Slovenia. Thought about an off-dry Sauvignon Blanc with your Thai Green Curry before? We have, and it's amazing.