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There are really only four things that we deeply care about. They just happen to be the things that make us different:

  • QUALITY: Isn't this what everyone says? You can take it with a grain of salt if you wish, but just know that we are incredibly careful about what we stock. We taste every single one of our wines, and don't put it on our shelves if we don't think it's good enough. That means we're highly selective: we don't believe in stocking 25 different Bordeaux or 13 different Marlborough Sauvignon Blancs and leave you to guess which one is best. We've done that hard work. These days, people are drinking less. Sensible. So make every last drop the best it can be.
  • VALUE: This has often become synonymous with "cheap", but we'd like to take it back to the original meaning: finding the best ratio between price and quality. We keep our margins reasonable, which is why you'll never see us offering huge 25-50% discounts. Just great value throughout the whole year.
  • UNUSUAL: One of our cornerstone beliefs is in showing off things you may not have seen before and broadening your wine horizons. Life is too short to horde and collect rare vintages of Burgundy and leave them in a cellar to age. We think it's more more fun and exciting to try that amazing Sangiovese from Australia, or Ribolla from Slovenia. Thought about an off-dry Sauvignon Blanc with your Thai Green Curry before? We have, and it's amazing.
  • PERSONAL: This isn't just about service. It's about truly understanding what you need. We treat every customer and supplier as unique, and go out of our way to listen. We're not snobby about wine, and don't look down our noses at people who just want something easy and drinkable. Don't we all?


IAN RENWICK - MD, The Jaded Group

Hi, I'm Ian - third-generation Moorlander, cricket-lover and self-confessed wine geek. I have been fascinated with all things vinous since I was at school in Bordeaux in the 90's. Surrounded by beautiful rolling vineyards and a nation with a bottle always open, debates raging as to its provenance and quality, it was almost impossible not to be immersed.

Initially, life took me in a very different direction. A 15 year HR career in Asia kept me busy but never entirely fulfilled. I always had this bee in my bonnet and I spent most of my spare time educating myself and boring those around me about wine and what made a good one.

In 2011, I decided to start taking this more seriously, and set about studying the WSET exams whilst still living in Hong Kong. Despite learning the theory, I felt that to truly understand wine I had to get right under its (grape)skin. So my wife, young son and I packed up our lives and moved the 6000 miles to France to be in the heart of the action. This is where we spent three years whilst I became a qualified Winemaker. I can finally say, from an insider's perspective, what can make the difference between an average wine, and an exceptional one.

It's been an amazing journey. I have learnt so much, and continue to do so daily. Armed with my new found knowledge and experience, and the passion that's been bubbling inside for the past 20 years, I returned to beautiful Dartmoor where I spent much of my childhood, to bring Jaded Palates to life.

GILLIAN MANN - Director, Jaded Palates Stores

Hi, I'm Gill. I have lived, raised my family and worked on the edge of Dartmoor for over 20 years after an initial career in insurance.

My retail background is not actually in wine but food! I ran our family delicatessen for 15 years, where we prided ourselves on sourcing locally produced, artisan products with a real focus on quality and integrity.

As well as running the deli, I spent several years running an online food business. My real passion, though, comes from the face to face experience you get from meeting customers, getting to know people and being part of a community. And, being able to talk about my love of food with people who share these values was a real bonus.

Naturally, a love of food goes hand in hand with great wines and the opportunity to be part of Jaded Palates was not one to be missed! We share the same belief in sourcing great products, often from small producers who care passionately about what they make and environment they grow them in.

Like Ian, I believe you can never know too much in wine. Although I've always loved drinking it (!) I never had the chance to learn much about it. It's incredibly easy for me to relate to people who feel intimidated by the world of wine, because I was that person not long ago! I decided to take on the challenge of studying the WSET programme, and am enthralled by the journey I began. There isn't much I now don't know about the wines we stock – we sample very regularly to make sure we are all learning something new every day.


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